What This App Store Optimization Specialist Owns
- Track App Store and Google Play keyword targets, ranking notes, competitor listing changes, category movements, and recurring metadata opportunities in a shared ASO workspace.
- Prepare draft inputs for app titles, subtitles, short descriptions, long descriptions, promotional text, screenshot copy, release notes, and localization briefs based on approved positioning.
- Review store listings before release for missing fields, outdated claims, inconsistent feature language, broken links, screenshot mismatches, and policy-sensitive wording that needs manager approval.
- Mine reviews, support tickets, and competitor feedback for feature language, objections, use cases, localization gaps, and conversion questions that can inform listing updates.
- Maintain experiment and release trackers that connect metadata changes, creative updates, traffic sources, conversion notes, review shifts, and next recommended tests.
- Document ASO SOPs for keyword research, competitor review, creative QA, store submission checklists, localization handoffs, and escalation rules.